How did we grow one client's organic traffic by 1,300% without paid advertising to boost his revenue by 60%?
Well, we sure didn’t hire overseas contractors who don’t speak English!
Look, when this client came to us with his digital content strategy in place, it was just… ugly.
A previous marketing company had used a bunch of Canva-template-garbage content to create what could only be described as “what everyone else has, too.” You know what I’m talking about. Lots of holiday-themed posts that no one cares about, lots of pointless quotes.
This client sells high-end furniture, and so we wanted to ensure that quality leads were being driven to the site who might actually buy his products… ideally, with as little advertising as possible.
The real secret...
In today’s day and age, technology empowers everyone to look for what they need. They turn to Google, social media, etcetera – and they’re looking for you (or at least, someone is).
When you don’t stand out, no one will care if they land on your product or brand. NEXT!
What folks really engage with is story – the story behind the brand and products, the story arc of how you overcame whatever it was to build the company, the “why” behind how you got into all this. If you’re honestly good at what you do, they want to know that too – why is your product better? Why is it special?
With this client I’ve been talking about, it was clear he needed new content. We worked on a new brand for him, transforming his old logo into something modern and fresh.
Then we worked on the content for his website, social media platforms, and web store.
The focus of his new content? Not boring holiday posts, but authenticity. The “why” behind his business. The beauty and artisan craftsmanship of his products. His story of creating the business from scratch, digging it out of the dirt if you will.
How well did it work?
In the first month of this strategy, we saw an over 1,300 percent increase in traffic from social media and an over 50% (actually 60%) increase in year-over-year revenue for the month. Wow.
Whether or not that happens for you, a solid, comprehensive marketing strategy can have incredible impact… especially if you’ve had other marketing firms just calling it in.
Because we're not lazy. We work as hard as you do.
Most of the folks we have worked with are surprised at that, because they’re used to digital marketing people who do everything from far away (if not another country) and rarely get in touch except to collect payment.
Some call our process old school, but we call it customer service: we come out to you, meet your staff, take photos and videos to promote your business, review and redesign your materials if needed, work to understand your sales strategy and where your customers come from.
In other words, we work with you to figure out what you really need.
We don’t schedule social media posts from the beach. Saltwater isn’t good for laptops, anyway.
No, we get in and learn everything we can about your organization so we can provide you incredible value – top-notch strategic consulting fused with marketing deliverables such as engaging video content, stunning branding, well-designed print materials, and more.
We become your partner in growth, and that’s what we love doing. 1,300 percent growth? You never know.
Quick example of what NOT to do...
Lazy marketers REALLY like templates, because then they don’t have to do the design work. Take this irrelevant Valentine’s Day post from Canva, for example. It’s boring and boilerplate. We’ve all seen that on business social media pages though…
Please don’t put content like this out there! We sure as heck don’t.
A couple of examples
This video for the Oklahoma Department of Education received national and international attention, and shed light on the important issues of sexual grooming in our public school system, union control, and more.
This is the first video we recently did for a client in Idaho, where they sent us the footage and we edited it into a final product. While the audio isn’t perfect, the video came out great – and it’s only going to get better. Here’s the website we built for them, too.
Services
• Digital marketing content & strategy
• Media production (video, photo, etc)
• Graphic design (print & digital)
• Web design & SEO
• Sales strategy & lead generation
• Strategic business consulting (StrategySync)
Clients
• Large & midsize manufacturers
• Contractors
• Service companies
• Non-profit organizations
• State governments
• Political campaigns
Our new all-purpose business and marketing consulting for businesses is called StrategySync. While the name won’t win any awards, the strategic advice is top-notch.
Perspective
Many marketers want to use your company’s marketing budget to push a political agenda. Not us.
Our clients are more interested in producing high quality products and services and less in virtue-signaling. They make things, get their hands dirty, create value for others. They don’t have time for political posturing or sparkling corporate statements promoting fake inclusiveness. They’re interested in results.
So are we.
We’re based in Houston, not San Francisco or Portland. We’re diverse, but not woke. We’re open-minded, but principled. We don’t mock those who go to religious services, we don’t laugh at families with lots of kids, we don’t sneer at those who went to state schools (or no university at all).
Most people believe that freedom is better than totalitarianism, and that it’s good for business people to make a profit and create jobs.
So do we.
If that sounds like you, then you might find that we have something in common.
It’s just who we are – and when combined with our creative and strategic talents, gives us a massive advantage in a world full to overflowing with woke advertising and marketing agencies.
Reach out and we'll get back to you.
Who knows.. we might just change the way you think about your business.
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Need strategic consulting? Now we've got that too. We call it StrategySync.
Okay, the name is a bit boring. Sigh. Anyway, here's a little video about that:
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